Avidence Changes Name to Appscio

SUNNYVALE, CA – September 18, 2007 – Avidence today announced a corporate name change to Appscio™, Inc., effective immediately.

"Appscio is a name that more accurately reflects our vision - transforming how organizations see and use video," said Eden Hensley, Director of Corporate Communications for Appscio. "We provide a services platform that enables organizations to easily build, integrate and deploy web-based, video-centric applications to improve operations and processes. Our platform dramatically simplifies the capture, use and management of digital video information to enhance revenues, reduce costs and streamline existing business processes."

The company also unveiled a new logo and launched a new website at www.appscio.com.

ABOUT APPSCIO, INC.:

Appscio (formerly Avidence), Inc. (http://www.appscio.com) is a software company with headquarters in Sunnyvale, CA. Founded in 2006, Appscio provides a services platform that enables organizations to easily build, integrate and deploy web-based video-centric applications to improve operations and processes. Appscio is privately held, with investments from Red Rock Ventures and ArrowPath Venture Partners.

Appscio and the Appscio logo are trademarks of Appscio, Inc.

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Press Contact:
Eden Hensley
Director of Corporate Communications, Appscio
Phone: 408-212-0236
pr@appscio.com